Course · Level 1 · First video free
Your first Meta Ads campaign
From an empty account to a campaign that measures. For PMs and founders who launch their product without a marketing team.
€29.99 · Included in full access and the Live edition
A look inside
Take a look at the course
Your first Meta Ads campaign
5:03Session 1 · Launch your first campaign
1. General concepts of ad platforms
How Meta, LinkedIn and Google learn from the events you send them: pixel in the browser, Conversions API on the server, deduplication, and the account structure in Meta.
The syllabus as a PDF
Download the syllabus.
Ten pages with the school’s full path: what each level covers, what sets us apart from a bootcamp and what you walk away with.
- The courses, session by session
- Compared to a bootcamp or a master
- The open edition and its seats
No spam. Just the syllabus and a heads-up when a new edition opens.
What you walk away with
01
Accounts that don't get banned
Your Facebook page and ad account properly created and linked from the start, so Meta doesn't block you on day one.
02
A pixel that measures
The pixel and the Conversions API connected and your events checked in Events Manager, so the algorithm learns.
03
Your campaign, ready to launch
The campaign setup, the basics of an ad and its message, and what to check before you hit publish.
Frequently asked questions
Do I need marketing experience?+
No. The course is for PMs and founders who launch their product without a marketing team, and it starts with the general concepts of ad platforms.
How long is it?+
Nine videos, about an hour, and three hands-on trainings where you set up your accounts, connect the pixel and get your campaign ready to launch.
What is free?+
The first video. You only need to create an account.
Is it included in full access?+
Yes. If you have the 12-month full access or you are in the Live edition, the course is already in your account.
What language is it in?+
Spanish.
Launch your first campaign, measuring
Start for free with the first video. The full course costs €29.99.
Start for free